New! Discover Naïf's cleansing face wipes

A plastic-free face wipe made from natural ingredients, without perfume and alcohol. Good for your skin and the planet.

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We're doing something in return

Good care.

Worry free.

Did you know that a standard pack of baby wipes can contain the amount of plastic of 2 PET bottles? These can often end up in nature and you understand that that's not okay. Change the world of personal care, that's Naïf's mission.


kg plastic saved

Curious what our customers say?


Based on 4,151 reviews

These products are fantastic. I'm using them a while now and my skin is glowing!


Delicious scented products for my baby and child. Washing really turns into a party.


I'm using Naïf's shampoo and conditioner for a year now and I don't need anything else. I have curls and these products don't dry out my hair.


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