Did you know that Naïf is the brainchild of these two awesome Dutch dads? When Sjoerd & Jochem became fathers themselves, they started researching the care market for babies. Their conclusion was, that there were very little good options in toxic free alternatives, and worse, they weren’t as widely available. They adopted this as their personal mission and Naïf was born. Happy Father’s Day to Jochem & Sjoerd and all other awesome dads!!! 🙌🏼🙌🏽🙌🏾🙌🏿 #fathersday #fathers #naifcare #cleancare #nochemicals #nobullshit #naïf #nononsense #nochemicalsnobullshit

It’s almost weekend, that means time to relax and freedom to get creative and explore. Did you know it is actually quite beneficial for kids to sometimes get bored? It is important for them to be in the moment and get lost in their own bubble. This helps them to develop creativity and imagination. #weekendtime #beneficialboredom #playtime #benaïf #nochemicals #nobullshit Photo via saarmanche.blogspot

We love minimalism. Whether in creating no-nonsense products without any fuss or baby rooms. Less really is more in most situations! ;) #minimalism #lessismore #nononsenseskincare #babyroom #design #babyroomdecor Photo via @crowdyhouse

Don’t overdo it with the scrubbing, because there are also many important and good friends on your kids’ skin. A protective army of microorganisms that can also keep the bad guys out! But when the little one comes home after a day of playing the mud, give them a nice gentle wash to get the grime off. Our washgel is soft, pure and no-nonsense. 💪🏼💪🏽💪🏾 #nononsenseskincare #kids #microorganisms #takecare #naturalbabycare #benaïf Photo by @louizameiking