Let’s stay spontaneous and free like a child. The open and playful attitude of kids inspire us to sometimes forget the complicated thoughts we learn when we grow up. #benaïf #staysoft #nochemicals #nobullshit #naturalbabycare

When kids play all day there is nothing better then using a super soft, natural wash gel to make sure your little one goes to bed all fresh. We keep it clean. #nononsense #nobullshit #keepitclean #benaïf #naturalbabycare

Did you know that Naïf is the brainchild of these two awesome Dutch dads? When Sjoerd & Jochem became fathers themselves, they started researching the care market for babies. Their conclusion was, that there were very little good options in toxic free alternatives, and worse, they weren’t as widely available. They adopted this as their personal mission and Naïf was born. Happy Father’s Day to Jochem & Sjoerd and all other awesome dads!!! 🙌🏼🙌🏽🙌🏾🙌🏿 #fathersday #fathers #naifcare #cleancare #nochemicals #nobullshit #naïf #nononsense #nochemicalsnobullshit

It’s almost weekend, that means time to relax and freedom to get creative and explore. Did you know it is actually quite beneficial for kids to sometimes get bored? It is important for them to be in the moment and get lost in their own bubble. This helps them to develop creativity and imagination. #weekendtime #beneficialboredom #playtime #benaïf #nochemicals #nobullshit Photo via saarmanche.blogspot