New! Kids Shampoo and Conditioner

Kid tested, mermaid approved: meet out newest haircare line for kids. Detangles your kid's hairdo, without microplastics. Available in Shampoo, Conditioner and 2-in-1!

Shop Kids haircare

Good Care, Worry Free

Your skin should be treated with love. That's why Naïf's skincare contains everything the skin really needs: from body lotion to mild wash gel. Dermatologically tested and without microplastics, mineral oils and silicones.