Naïf natural sunscreen for babies, kids and adults

Discover natural sun protection

Did you know that sunscreen can seriously pollute the ocean? That's why Naïf's natural sunscreens are made with a natural UV filter, without harmful ingredients for the ocean.

Shop sun protection

We're doing something in return.

Good care.

Worry free.

Did you know that a standard pack of baby wipes can contain the amount of plastic of 2 PET bottles? These can often end up in nature and you understand that that's not okay. Change the world of personal care, that's Naïf's mission.

12332

kg plastic saved

EN - Blonde vrouw lacht met haar hand op haar gezicht en staat voor een groene achtergrond.

Curious what our customers say?

Excellent

Based on 4,130 reviews

These products are fantastic. I'm using them a while now and my skin is glowing!

Esther

Delicious scented products for my baby and child. Washing really turns into a party.

Nina

I'm using Naïf's shampoo and conditioner for a year now and I don't need anything else. I have curls and these products don't dry out my hair.

Charlotte

Dame met zalf op wang

Naïf Community

Discover our Naïf community. Follow the journey of changing the world of skincare!

Join the Naïf Club!

Stay up to date and receive exclusive promotions, fun facts and sustainable tips. Welcome gift included!