New! Discover Naïf's cleansing face wipes
A plastic-free face wipe made from natural ingredients, without perfume and alcohol. Good for your skin and the planet.
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We're doing something in return
Did you know that a standard pack of baby wipes can contain the amount of plastic of 2 PET bottles? These can often end up in nature and you understand that that's not okay. Change the world of personal care, that's Naïf's mission.
kg plastic saved
Discover our Naïf community. Follow the journey of changing the world of skincare!