Reduce, re-use, refill!
Refills can be even better, we believe at Naïf. What’s the most important ingredient in most personal care products? Right, it’s water. But water takes up a lot of space and is pretty heavy to transport. Even though you have access to it from your tap at home. That’s why in 2024 we’re launching refill powders for our baby bestsellers: shampoo, wash gel and bath foam.
With our refill powders you easily make more impact, and that’s the way we like it! Even less packaging met mL, smaller packaging so more products fit in a truck, and just as simple as before. They reduce* 64% CO2-emissions per year in comparison to buying and using our 200 mL tubes. Even better: we’re launching them with a unique reusable bottle that looks great in your bath room. Fill the bottle up to the line, add the powder, shake it up and after 30 minutes it’s ready to use!
Just as easy, bigger impact
At Naïf we’re convinced that small steps add up to big impact. By choosing our waterless refills for a year, you’re saving* CO2-emissions and plastic. The waterless refills have a 28% lower CO2-footprint for the packaging and save 68% plastic packaging material. And you’re saving 94% CO2-emissions in transport because the powder is superlight and so it takes less fuel to transport. Okay, sounds good - but what about the overall reduction? By choosing waterless refills you reduce your CO2-emissions by 64% instead of using our 200 mL tubes. You see, small changes do add up to big impact!
*By using our bottle and 4 refill powders, you save 64% CO2 per year compared to using 5 Naïf 200ml tubes. The average parent buys shampoo for their child 5 times a year (Source: Naïf survey N=500). These figures are based on our refill products and refilling our shampoo. The bottles are included.
How do you use them?
Just as easy, even less impact. Here’s how you refill your favorite Naïf product!
Shake, let it settle and ready to use!
With our refill powders you don't have to buy a new tube every time you're empty: you can easily refill your favorite product in our unique and reusable bottle that even looks good in your bathroom. It also saves CO2 and plastic! Follow our step-by-step guide for the best results.
1. Rinse the bottle with warm water.
2. Fill the empty bottle with lukewarm water up to the line.
3. Add the refill powder and close the bottle.
4. Shake it up and after 30 minutes it’s ready to use!
5. Regularly reshake the bottle.
