Impact

Everything you need to know about our Waterless Refills

23 October 2024

boy-refill

Welcome to the family: Waterless Refills! With these refill powders you can easily make your favorite Naïf product. Choose the shampoo, wash gel or the bath foam, with matching bottle that even looks good in your bathroom. Just add water! Shake it up, let it settle and it's ready to use. And you also save* CO2-emissions and plastic. In this blog: everything you need to know about the powders, the impact and the especially designed bottles.

Even more impact

Two years ago we launched liquid refill packs for our bestsellers. For the fans that like to take an extra step for more impact, we can do even better, we thought at Naïf. Even less packaging material and less emissions. And so we went back to the drawing board: where can we improve our products and make more impact? That's why we're introducing Waterless Refills to our assortment. Because what's the most important ingredient in most personal care products? Yup, it's water!

By refilling your bottle with our refill powders you save* CO2-emissions and plastic packaging material. In a year it's 64% CO2-emissions and 68% plastic packaging reduction to be specific. By refilling you don't need to buy a new bottle and because of the powder we don't need to transport water unnecessarily. It comes out of your tap at home anyway. That way you contribute to a cleaner future for the next generation, and the one after that!

Eyecatcher in the bathroom

If you're refilling your bottle, it needs to look good in your bathroom and be durable. We thought of that! With every bundle deal or refill set you receive a matching Naïf-style bottle. A light green bottle for the shampoo set, a licht purple one with the bath foam set and a light blue bottle with the wash gel set. And to celebrate the launch, there's also a limited edition bottle that you can buy at Etos!

Easy as can be

At Naïf we like to go a step further to make more impact, but it needs to still be easy. To refill your bottle, your rinse it with warm water, fill it to the line with lukewarm water and add the powder. Shake it up, let it stand for 30 minutes and it's ready to use! Empty bottle? Refill it again with our refill pouches. You can find an in-depth instruction here.

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