10 years Naïf, 10 years of impact!
Ten years ago we started Naïf in a garage - not with a big plan, but with a simple mission: to make personal care simpler and more honest. We had no idea that it would turn out to be such an adventure. From our first 6 products, we grew to a full product range, launched the first plastic free baby wipes and mineral sunscreen in the Netherlands. The past 10 years, quite a lot has happened and so we’d like to look back and look ahead.
What we've learned in 10 years? Little steps add up to a big difference. From introducing recycled packaging to microplastic free products- we've hit some milestones. We're incredibly proud of what we've achieved together and want to thank you for standing by us every step of the way.
The past 10 years we've worked hard to shake up the personal care industry. And, if we may say so ourselves, we've come a long way. Many baby wipe manufacturers have followed our example and substituted their materials to plasticfree and sunscreen with a mineral UV-filter is easily found in stores now. To celebrate our 10 year anniversary, we've compiled our biggest milestones so far.
10 years of being Naïf
In our impact report we look back at 10 years of Naïf and the challenges and successes of 2023. Last year we launched our bestseller refills and said farewell to our beloved shower foams. And let’s not forget: we improved our B Corp score with 22 points! How? You can read it in our impact report.
