Call us Naïf, but

we believe in sun protection that protects. With only the best ingredients.

Naïf. Worry free care.

Sun care

Worry-free care

Parents have enough going on, but protecting your kids against harmful UV is really important. Another worry to think of, because applying sunscreen on your kids can be quite te challenge. At Naïf we want to help parents make things easier. That’s why we worry about the ingredients, so you don’t have to. Worry-free protection it is.

Together with the Dutch Skin Foundation

Sun protection is more than sunscreen alone, that’s why we’ve teamed up with the Dutch Skin Foundation. Together we spread the message: shade, sleeves, sunscreen.

What does it mean? Well, that’s easy! It’s important to seek out the shade. And clothes also help to protect you from direct sunlight, so wear some sleeves for a day of fun in the sun. Or better yet: invest in some UV clothing. Yeah, really! It exists. Then you’re really well protected against UV radiation. And last, but not least, wear sunscreen*. Shade, sleeves, sunscreen.

*For babies the advice is to keep them out of the sun completely.

Make sun protection fun!

Do you want to involve your kids in applying sunscreen while learning about the importance of sun protection? With our shade and smear degree they can start learning and get rewarded for their hard work!