Baby
By staying naive, we are changing the industry: our first impact report is here!
16 March 2023
Exciting news alert! Our very first impact report is out and the results are in: We're making small but meaningful steps towards transforming the personal care industry, together with you! We're firm believers in transparency as the key to progress, which is why we measure our impact and share both our successes and challenges with you. Our report is chock-full of insights that prove our approach is working. We're determined to set a new standard for our industry. This report shows that we're well on our way and we've couldn't done it without you! Keep reading for all the details.
Is it naive to believe that shampoos should be free of microplastics? That sunscreen should protect our skin without harming the coral reefs? Or that baby care products can be gentle on both skin and planet? "Well, we think being naive is a good thing," says Sjoerd Trompetter, co-founder of Naïf. "It allows us to see the world with fresh eyes, question the status quo, and challenge ourselves to do better. We might not have all the answers but we know that by staying true to our values and continually seeking ways to improve, we can make a real difference. Naïf, yes we are!"