B Corp? Yes, we are!
Naïf is a B Corp and we're proud of it. In 2020 we received our first B Corp certificate with a great score of 89,4. But we knew we could do better. For the next three years we worked hard on all of our ambitious goals to raise our score at the next test. And with succes, because in 2023 we scored 111,9. Hard work truly pays off!
Want to learn more about what it means to be a B Corp? Read more down below!
What is a B Corp
The B Corp (Benefit Corporation) certificate is one of the trickiest certificates to get as a company. Most certificates look at how your company scores on a specific component, but for the B Corp certificate, you are tested on how you make decisions on the environment, employees, customers, suppliers and society - in other words, a holistic approach. To get this official certification, you have to make a positive impact on society and the world as a commercial company, and that's no mean feat!
The B Corp score
The non profit organization behind the B Corp certificate is B Lab. They go beyond looking at the product, but take the whole company into consideration. And also not once, no, your company gets reviewed every three years and needs to show its progress. Why we think this is important and work hard to improve? Because we believe there is no such thing as 'being' sustainable, sustainability is a process in which you keep improving and challenge yourself to do better.
Read more about our B Corp score
How do you get a B Corp certificate?
To be able to get the B Corp certificate B Lab tests your company on five pillars: governance, workers, community, environment and customers. Every pillar comes with a score which then results in a final number between 0 and 200 that determines if you are eligible for the label B Corp. To get the certificate a company needs to score at least 80 points
B Lab is also constantly searching for ways to improve the B Corp certificate. Right now they're looking into changing the current point system in a way that encourages companies to keep working towards improving.
Our impact
Everything we do leaves a trace. No matter how hard you try, you'll always leave a mark, a footprint if you will. Producing products without using resources for your product and its package is impossible. As well as the energy and transportation that is necessary in the process. How you do this, that's where the difference lies. As a B Corp you make the conscious decision to try to make as little negative impact on the environment and planet as possible and to use your company as a force for good. You strive to make positive impact by choosing ingredients that are less harmful, use recycled plastic for your packaging and trying to be a positive influence on the community for example.
This is how we try to change the industry of personal care, by looking at how to do better and inspiring other brands to make conscious choices. Examples you ask? Since we launched our plastic free baby wipes in 2020, other brands followed, and now 20% of the baby wipes on the market are plastic free! Naïf was also the first brand with a mineral sunscreen on the Dutch market which caused more attention on the effects of sunscreen on the ocean. And of course all our products are microplastic free!
Apart from new products, we are also constantly challenging our current products to made them better for you and less harmful for the environment. That's why we launched refill packages for our best selling products. A refill pack saves up to 76% plastic and don't forget about transport, because we can fit a lot more refills in one truck!
And those social initiatives? Important! That's why we partner up with lots of different charities and foundations to help all parents take care without worry.
Small steps, big impact
Every year, we publish our impact report. In our impact report you can find all the ins and outs on our decisions. The road to less negative impact is not as easy as it looks, and we think it’s important to explain why we take certain steps. We’re not pretending to be the perfect example, but we do think it all starts with transparency. Questions like: why did we switch our packaging from bioplastic to recycled plastic? And how do our products contribute towards less emissions? We’ll keep challenging ourselves to do better and of course we hope to get other brands on board too. And since transparency is our language, let us know if you have any questions after reading!
