Impact
10 years Naïf, 10 years of impact: our impact report 2023
02 October 2024
Naïf turns 10! For 10 years we’ve been working on a new standard for the personal care industry. Our promise goes beyond just good personal care: we’re here to reduce negative impact, create more social impact and all whilst communicating transparently. That’s why this year we’re publishing our second impact report. In it, you can read what we’ve done in 2023, which processes we've improved and what challenges we’re still facing.
Of course we’ll also focus on the past 10 years, because lots has changed. Impact is more important in the personal care industry than ever - many baby wipe manufacturers have followed our example and substituted their materials to plasticfree and sunscreen with a mineral UV-filter is easily found in stores now. In those 10 years we’ve improved many of our Naïf-products and have unfortunately said farewell to some too.
Even though we’ve made big changes, we’re still facing challenges to make the personal care industry impact-friendlier. Of course we share those challenges with you too. We explain our choices and want to share honestly which aspects still need work. That way you can make the best choice for you and your little one. We have nothing to hide. That’s our transparency promise!