11 ingredients that you want in your kids’ care routine but didn’t know about!

You know the struggle. You’re walking in the store with your kids, and the kids care isle is full of colorful packaging with recognizable figures (hello unicorns and paw patrol) and lots of glitter. That one! Hmm.. yeah, rather not. Because ‘that one’ is full of nasty ingredients that you’d like to avoid.

We think this needs to change. That’s why, from now on, you’ll find Naïf right there too. In between the colorful packs, with its own fun packaging and a fun inside too. Because the ingredients in our kids range? They’re good!

Cheerful colors that spark the imagination

Kids just wanna have fun! And you want them in the tub. Green shower foam and purple bath bombs will do the trick. Our favorite ingredients to make bathing more fun are the colorants CI 75819 and Anthocyanins. Complicated names, yes. Don’t blame those on us. You also don’t have to remember them. What you need to know: these colorants are 100% natural and are the reason that plants are green and flowers, veggies and fruits are purple, red and blue. Fun and mild for the skin it is.

Bath salt that crackles

Even our bath salt is colorful, but it also crackles! Fun guaranteed. Responsible for the crackling effect are the ingredients Sucrose, Maltose, Malic Acid and Carbon Dioxide. 

Wild hairdos for wild kids

Most gels and waxes are made with microplastic. They make sure the hair stays in shape. Our hairstyling wax is unique, because there are not microplastics in it! Instead we use 100% natural Candelilla wax.

Hydration for the sensitive skin

You want to keep your kids skin and hair hydrated. That’s why our cleansing products contain Betain (sugar beet), Panthenol (vitamin B5), Inulin (agave) and Plantbased Glycerin. These ingredient nourish the skin and makes it soft like baby bums

Want to know more about these or our other ingredients? See our ingredients list for more information.