Naïf has babies covered from hair to toes and everything in between. Made from only seriously natural ingredients We make the highest quality products because your baby deserves nothing but the best, naturally.

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Bubbles are our business

Products

I'm tired of being treated like a baby

Ingredients

NAÏF offers soothing and protective babycare that is developed specially for babies’ sensitive skin. Made from the best nature has to offer… and nothing else.

What we use

  • Cottonseed Oil
  • Avocado Oil
  • Sweet Almond Oil
  • Macademia Nut Oil
  • Bisabolol
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Chemical Preservatives (such as Parabens)
  • Sodium Laureth Sulfate (SLS/SLES)
  • PEG and Synthetic Emulsifiers
  • Allergenic Perfumes
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • PH-skin neutral
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • Mild and specially formulated for babies
  • Developed by the best experts

Tips from our dermatologist

Dermatologist Ph.D. Elian gives you tips on how to keep your baby’s skin happy and healthy.

Check out Elian's tips here

About us

Our adventure started when we both got life changing news: we would become dads!

Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best our babies.

NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, but mild ingredients only. Products without any unnecessary additions; only the very best.

All the best,
Sjoerd and Jochem

NAÏF is a personal care line for babies and toddlers. Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less.

We closely collaborated with a laboratory from Switzerland, dermatologists and lots of parents to develop NAÏF. Currently NAÏF family consists of seven products. The products are made from the best ingredients nature has to offer such as cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (camomile). All our products are dermatologically tested, hypoallergenic, PH skin natural and without any harmful ingredients for babies, parents or our nature. Each and every product packed in a well thought trough design with a personal twist; just like babies actually.

NAÏF everything to keep your baby Clean, Happy and Healthy.

Baby care of the highest quality is what we stand for. Nothing more, nothing less.

Silky smooth bottoms are our top priority

What's New

News

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Tip from Elian: Wash your hands

We know we have to, therefore we do it all; wash our hands. After going to the bathroom, after playing  and before having dinner. But why is it necessary to wash your hands? During the entire day we get into contact with bacteria, viruses and other pathogens. Especially our children who play outside, play together, share

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Tip from Elian: Use a baby shampoo

Why do we use baby shampoo instead of our own shampoo to was our baby’s hair? First of all, to clean, but also to protect the hair and delicate baby scalp. In addition a baby only blinks his eyes twice per minute (in comparison an adult blinks 10 to 15 times per minute) so the

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Five things to do with our Diaper Cream

Did you know that the secret ingredient to our Diaper Cream is Zinc Oxide? A multifunctional ingredient that is derived from a mineral called Zincite. We use Zinc Oxide because it is very mild and natural ingredient, which offers plenty of benefits to keep your (baby’s) skin healthy. Zinc Oxide, better known as the ingredient that

In the media

Have a seriously natural day!
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
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