Taking care of your baby is quite a responsibility. We know…

At NAÏF Babycare we create nurturing and soothing products that protect the sensitive baby skin. By using only nature’s best ingredients, formulated to perfection, we ensure you get the best products possible to keep your babies Clean, Healthy and Happy.

All the Best from NAÏF



NAÏF offers soothing and protective babycare that is developed specially for babies’ sensitive skin. Made from the best nature has to offer… and nothing else.

What we use

  • Cottonseed Oil
  • Avocado Oil
  • Sweet Almond Oil
  • Macademia Nut Oil
  • Bisabolol
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Chemical Preservatives (such as Parabens)
  • Sodium Laureth Sulfate (SLS/SLES)
  • PEG and Synthetic Emulsifiers
  • Allergenic Perfumes
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • PH-skin neutral
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • Mild and specially formulated for babies
  • Developed by the best experts

About us

Our adventure started when we both got life changing news: we would become dads!

Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best our babies.

NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, but mild ingredients only. Products without any unnecessary additions; only the very best.

All the best,
Sjoerd and Jochem

NAÏF is a personal care line for babies and toddlers. Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less.

We closely collaborated with a laboratory from Switzerland, dermatologists and lots of parents to develop NAÏF. Currently NAÏF family consists of seven products. The products are made from the best ingredients nature has to offer such as cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (camomile). All our products are dermatologically tested, hypoallergenic, PH skin natural and without any harmful ingredients for babies, parents or our nature. Each and every product packed in a well thought trough design with a personal twist; just like babies actually.

NAÏF everything to keep your baby Clean, Happy and Healthy.

Baby care of the highest quality is what we stand for. Nothing more, nothing less.

What's New



Babyccino ShopUp Event at the Chelsea Town Hall in London.

We are happy to invite you to the Babyccino ShopUp Event on the 3rd and 4th of December at the Chelsea Town Hall in London. The ShopUp is THE place to be when shopping for your kids this coming holiday season: you can do all your Christmas shopping in one fell swoop. NAÏF will be featured amongst more than 30


Our favourite gifts for the holidays

With the holidays right around the corner it is time for some serious gift shopping for your little ones. As we can imagine there is other things on your mind besides shopping we have listed our favourites for you. Besides our brand new gift set, which is of course the must-have for the Holidays we

All the best
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
Send us a message Send us a message and we’ll get back to you by email!

Have a question? Write us!