Taking care of your baby is quite a responsibility. We know…

At NAÏF Babycare we create nurturing and soothing products that protect the sensitive baby skin. By using only nature’s best ingredients, formulated to perfection, we ensure you get the best products possible to keep your babies Clean, Healthy and Happy.

All the Best from NAÏF


NAÏF offers soothing and protective babycare that is
developed specially for babies’ sensitive skin.

Made from the best nature has to offer… and nothing else



What we use

Cottonseed Oil

Avocado Oil

Sweet Almond Oil

Macadamia Nut Oil


Hydrolysed Wheat Protein

What we don’t use

Mineral Oils

Chemical Preservatives (such as Parabens)

Sodium Laureth Sulfate (SLS/SLES)

PEG and Synthetic Emulsifiers

Allergenic Perfumes

Essential Oils

Our commitment

Dermatologically tested

PH-skin neutral

Hypoallergenic and allergy-free perfume

No nasty ingredients

Mild and specially formulated for babies

Developed by the best experts

  • About us

    Hello, we really appreciate it that you would like to know more about us. We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best our babies.

    NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, but mild ingredients only. Products without any unnecessary additions; only the very best.

    Follow us on Facebook, Twitter and Instagram to stay up to date about our adventures. Also check out our “in the press‘ page to see what others think of us.

    All the best Sjoerd and Jochem

    About NAÏF

    NAÏF is a personal care line for babies and toddlers. Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less.

    Choosing the right care products for your baby is extremely important. Therefore we closely collaborated with a laboratory from Switzerland, dermatologists and lots of parents to develop NAÏF. Currently NAÏF family consists of six products. The products are made from the best ingredients nature has to offer such as cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (camomile). Each and everyone packed in a well thought trough design with a personal twist; just like babies actually.

    All our products are dermatologically tested, hypoallergenic, PH skin natural and without any harmful ingredients for babies, parents or our nature. The nurturing and soothing characteristics of our products make your every day moments much more intense and special. Taking a bath or getting ready to go to bed just becomes much more fun for both your baby as well as yourself. NAÏF everything to keep your baby Clean, Happy and Healthy.

    All the best from NAÏF

All the best