Natural care products for the sensitive baby skin

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Products

Tips from our dermatologist

Dermatologist Ph.D. Elian gives you tips on how to keep your baby’s skin happy and healthy.

Check out Elian's tips here

Ingredients

NAÏF offers soothing and protective babycare that is developed specially for babies’ sensitive skin. Made from the best nature has to offer… and nothing else.

What we use

  • Cottonseed Oil
  • Avocado Oil
  • Sweet Almond Oil
  • Macademia Nut Oil
  • Bisabolol
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Chemical Preservatives (such as Parabens)
  • Sodium Laureth Sulfate (SLS/SLES)
  • PEG and Synthetic Emulsifiers
  • Allergenic Perfumes
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • PH-skin neutral
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • Mild and specially formulated for babies
  • Developed by the best experts

About us

Our adventure started when we both got life changing news: we would become dads!

Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best our babies.

NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, but mild ingredients only. Products without any unnecessary additions; only the very best.

All the best,
Sjoerd and Jochem

NAÏF is a personal care line for babies and toddlers. Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less.

We closely collaborated with a laboratory from Switzerland, dermatologists and lots of parents to develop NAÏF. Currently NAÏF family consists of seven products. The products are made from the best ingredients nature has to offer such as cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (camomile). All our products are dermatologically tested, hypoallergenic, PH skin natural and without any harmful ingredients for babies, parents or our nature. Each and every product packed in a well thought trough design with a personal twist; just like babies actually.

NAÏF everything to keep your baby Clean, Happy and Healthy.

Baby care of the highest quality is what we stand for. Nothing more, nothing less.

What's New

News

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Five things to do with our Diaper Cream

Did you know that the secret ingredient to our Diaper Cream is Zinc Oxide? A multifunctional ingredient that is derived from a mineral called Zincite. We use Zinc Oxide because it is very mild and natural ingredient, which offers plenty of benefits to keep your (baby’s) skin healthy. Zinc Oxide, better known as the ingredient that

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Win a Greentom Upp Stroller!

They are green, they are on a mission, they are called…Greentom. Greentom is a fellow-Dutch company that designs and produces “green” strollers with the ultimate goal to make the world and the future of our children more eco-friendly. The Greentom philosophy is based on “less is more”. So no unnecessary materials which resulted in the

All the best
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
Send us a message Send us a message and we’ll get back to you by email!

Have a question? Write us!