Naïf has babies covered from hair to toes and everything in between. Made from only seriously natural ingredients We make the highest quality products because your baby deserves nothing but the best, naturally.

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Bubbles are our business

Products

I'm tired of being treated like a baby

Ingredients

Naïf is a natural skin care line for babies and children, made only from the best ingredients.

What we use

  • Cottonseed Oil
  • Avocado Oil
  • Sweet Almond Oil
  • Macademia Nut Oil
  • Bisabolol
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Chemical Preservatives (such as Parabens)
  • Sodium Laureth Sulfate (SLS/SLES)
  • PEG and Synthetic Emulsifiers
  • Allergenic Perfumes
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • PH-skin neutral
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • Mild and specially formulated for babies
  • Developed by the best experts

Tips from our dermatologist

Dermatologist Ph.D. Elian gives you tips on how to keep your baby’s skin happy and healthy.

Check out Elian's tips here

About us

Our Naïf adventure started when we both got the biggest news of our lives, at the same time… we were going to be dads!

When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of baby care and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing.

We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.

We take kids seriously and are serious about natural skin care, with a playful twist.

Sjoerd en Jochem

Naïf is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil and avocado oil.

We listened to the experts, to the parents and our babies and what we created is a range of products that are natural, dermatologically tested, hypoallergenic, and PH skin natural. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.

No chemicals. No pastel colors. No bull****.

Silky smooth bottoms are our top priority

What's New

News

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Tip from Elian: Wash your hands

We know we have to, therefore we do it all; wash our hands. After going to the bathroom, after playing  and before having dinner. But why is it necessary to wash your hands? During the entire day we get into contact with bacteria, viruses and other pathogens. Especially our children who play outside, play together, share

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Tip from Elian: Use a baby shampoo

Why do we use baby shampoo instead of our own shampoo to was our baby’s hair? First of all, to clean, but also to protect the hair and delicate baby scalp. In addition a baby only blinks his eyes twice per minute (in comparison an adult blinks 10 to 15 times per minute) so the

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Five things to do with our Diaper Cream

Did you know that the secret ingredient to our Diaper Cream is Zinc Oxide? A multifunctional ingredient that is derived from a mineral called Zincite. We use Zinc Oxide because it is very mild and natural ingredient, which offers plenty of benefits to keep your (baby’s) skin healthy. Zinc Oxide, better known as the ingredient that

In the media

Have a seriously natural day!
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
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