Everything you need to know about our ingredients
Call us Naïf, but we believe in care that truly cares. With only the best ingredients. And we like to be transparent about that, because you already have enough to worry about.
But what do we mean with that - the best ingredients? We'd love to tell you more about them!
Naïf. Worry free care.

The basics of skincare
Ingredients we avoid
See the INCI of all our sun protection
Caprylic/Capric Triglyceride, Zinc Oxide, Hydrogenated Vegetable Oil, Decyl Oleate, Caprylic/Capric/Myristic/Stearic Triglyceride, Coco-Caprylate/Caprate, Dextrin Palmitate, Ricinus Communis (Castor) Seed Oil, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Triheptanoin, Cocos Nucifera (Coconut) Oil, Parfum, Polyhydroxystearic Acid, Allantoin, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Palmitic Acid, Bisabolol, Pongamol.
Caprylic/Capric Triglyceride, Decyl Oleate, Zinc Oxide, Hydrogenated Vegetable Oil, Caprylic/Capric/Myristic/Stearic Triglyceride, Dextrin Palmitate, Coco-Caprylate/Caprate, Triheptanoin, Ricinus Communis Seed Oil, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Cocos Nucifera Oil, Polyhydroxystearic Acid, Parfum/Fragrance, Allantoin, Tocopherol, Palmitic Acid, Helianthus Annuus Seed Oil, Oryzanol, Bisabolol, Pongamol
Decyl Oleate, Zinc Oxide, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ricinus Communis (Castor) Seed Oil, Triheptanoin, Dextrin Palmitate, Polyhydroxystearic Acid, Allantoin, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Bisabolol, Pongamol, Palmitic Acid.
Decyl Oleate, Zinc Oxide, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ricinus Communis (Castor) Seed Oil, Triheptanoin, Dextrin Palmitate, Parfum, Polyhydroxystearic Acid, Allantoin, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Bisabolol, Pongamol, Palmitic Acid.
Decyl Oleate, Zinc Oxide, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ricinus Communis (Castor) Seed Oil, Triheptanoin, Dextrin Palmitate, Parfum/Fragrance, Polyhydroxystearic Acid, Allantoin, Tocopherol, Helianthus Annuus Seed Oil, Bisabolol, Pongamol, Palmitic Acid
Aqua/Water, Glycerin, Methylpropanediol, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate Citrate, Parfum/Fragrance, Aloe Barbadensis Leaf Juice Powder, Allantoin, Caprylyl Glycol, Phenylpropanol, Xanthan Gum, Lactic Acid, Sodium Hydroxide
Aqua/Water, Glycerin, Methylpropanediol, Cetearyl Alcohol, Caprylyl Glycol, Cetyl Alcohol, Glyceryl Stearate Citrate, Xanthan Gum, Allantoin, Aloe Barbadensis Leaf Juice Powder, Phenylpropanol, Sodium Hydroxide, Lactic Acid
See the INCI of all our mama care
Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Vitis Vinifera (Grape) Seed Oil, Parfum/Fragrance, Hydrogenated Coconut Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Sesamum Indicum (Sesame) Seed Oil, Argania Spinosa Kernel Oil, Tocopherol.
Aqua/Water, Helianthus Annuus (Sunflower) Seed Oil, Cetearyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Methylpropanediol, Glyceryl Stearate Citrate, Cocos Nucifera (Coconut) Oil, Sesamum Indicum (Sesame) Seed Oil, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Parfum/ Fragrance, Caprylyl Glycol, Phenethyl Alcohol, Vitis Vinifera (Grape) Seed Oil, Propanediol, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Butylene Glycol, Sclerotium Gum, Xanthan Gum, Tocopherol, Phenylpropanol, Centella Asiatica Leaf Extract, Sodium Phytate, Lactic Acid, Sodium Hydroxide, Citric Acid, p-Anisic Acid.
Maris Sal (contains magnesium chloride).
Aqua/Water, Cocamidopropyl Betaine, Glycerin, Betaine, Parfum/Fragrance, Citric Acid, Sodium Lactate, Sodium Levulinate, Sodium Anisate.
See the INCI of all our baby & kids care
Brassica Campestris Seed Oil, Coco-Caprylate/Caprate, Parfum, Olea Europaea Fruit Oil, Persea Gratissima Oil, Prunus Amygdalus Dulcis Oil, Tocopherol, Bisabolol, Gossypium Herbaceum Seed Oil, Helianthus Annuus Seed Oil.
Aqua/Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Macadamia Integrifolia Seed Oil, Persea Gratissima (Avocado) Oil, Glycerin, Gossypium Herbaceum (Cotton) Seed Oil, Cetyl Alcohol, Cetearyl Alcohol, Sucrose Stearate, Glyceryl Stearate Citrate, Phenethyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Bisabolol, Xanthan Gum, Tocopherol, Caprylyl Glycol, Propanediol, Citric Acid, Sodium Hydroxide.
Aqua/Water, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Macadamia Integrifolia Seed Oil, Persea Gratissima (Avocado) Oil, Glycerin, Methylpropanediol, Gossypium (Cotton Seed) Oil, Cetearyl Alcohol, Cetyl Alcohol, Sucrose Stearate, Glyceryl Stearate Citrate, Parfum/Fragrance, Xanthan Gum, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Bisabolol, Caprylyl Glycol, Phenylpropanol, Citric Acid, Sodium Hydroxide.
Aqua/Water, Helianthus Annuus Seed Oil, Glycerin, Methylpropanediol, Glyceryl Stearate SE, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Cetyl Alcohol, Parfum/Fragrance, Glyceryl Stearate Citrate, Caprylyl Glycol, Macadamia Integrifolia Seed Oil, Persea Gratissima Oil, Prunus Amygdalus Dulcis Oil, Gossypium Herbaceum Seed Oil, Xanthan Gum, Tocopherol, Phenylpropanol, Bisabolol, Citric Acid, Sodium Hydroxide.
Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Sorbitan Olivate, Tribehenin, Simmondsia Chinensis (Jojoba) Seed Oil, Macadamia Integrifolia Seed Oil, Calendula Officinalis Flower Extract, Carica Papaya (Papaya) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus Hybrid (Sunflower Seed) Oil, Tocopherol, Citric Acid.
Aqua/Water, Zinc Oxide, Caprylic/Capric Triglyceride, Sorbitan Olivate, Polyglyceryl-2 Dipolyhydroxystearate, Glycerin, Magnesium Sulfate, Phenethyl Alcohol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Persea Gratissima (Avocado) Oil, Macadamia Integrifolia Seed Oil, Gossypium Herbaceum (Cotton) Seed Oil, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Bisabolol, Hydrogenated Castor Oil, Caprylyl Glycol, Propanediol, Lactic Acid, Sodium Hydroxide.
Aqua/Water, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Chloride, Levulinic Acid, Parfum/Fragrance, Glyceryl Oleate, Coco-Glucoside, Sodium Anisate, Citric Acid, Sodium Citrate, Sodium Hydroxide, Tocopherol, Hydrogenated Palm Glycerides Citrate.
Aqua/Water, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Chloride, Levulinic Acid, Parfum/Fragrance, Sodium Anisate, Coco-Glucoside, Glyceryl Oleate, Citric Acid, Betaine, Sodium Citrate, Hydrolyzed Wheat Protein, Sodium Hydroxide, Tocopherol, Hydrogenated Palm Glycerides Citrate.
Aqua/Water, Sodium Coco-Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin, Parfum/Fragrance, Hydrolyzed Wheat Protein, Gossypium Hirsutum (Cotton) Seed Extract, Glyceryl Oleate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Levulinate, Sodium Anisate, Sodium Chloride, Glycol Distearate, Citric Acid, Sodium Hydroxide.
Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Caprylate, Polyglyceryl-3 Palmitate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Parfum/Fragrance, Bisabolol, Gossypium Herbaceum (Cotton) Seed Oil, Tocopherol.
See the INCI of all our kids care
Aqua/Water, Cetearyl Alcohol, Glycerin, Glyceryl Stearate SE, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Gossypium Herbaceum (Cotton) Seed Oil, Panthenol, Pantolactone, Tocopherol, Helianthus Annuus Seed Oil, Hydroxyethylcellulose, Behentrimonium Chloride, Dipropylene Glycol, Sodium Levulinate, Sodium Anisate, Parfum/Fragrance, Citric Acid, Sodium Hydroxide
Aqua/Water, Coco-Glucoside, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Glycerin, Hydrolyzed Wheat Protein, Gossypium Hirsutum (Cotton) Seed Extract, Panthenol, Pantolactone, Betaine, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Levulinate, Sodium Anisate, Sodium Chloride, Parfum/Fragrance, Citric Acid, Sodium Hydroxide
Aqua/Water, Coco-Glucoside, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Glycerin, Hydrolyzed Wheat Protein, Gossypium Hirsutum (Cotton) Seed Extract, Panthenol, Pantolactone, Betaine, Inulin, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Levulinate, Sodium Anisate, Sodium Chloride, Parfum/Fragrance, Citric Acid, Sodium Hydroxide