Blog
We have changed the formula of our sunscreen!
At Naïf we are all about protecting families from the harmful effects the sun can have on our skin. We believe that, by sharing knowledge and making good sunscreen, we can really help with creating a generation that knows how to take good care of their skin. To offer even better protection we took a good look at our sunscreen formula and we decided to make a little change. Let us tell you all about it! In 2015 Naïf was the first brand in The Netherlands with a mineral sunscreen, because we believe that this is the best option to protect your baby. Because we were the first, we learned a lot and will continue to do so. Our goal is creating a mineral sunscreen without making compromises, that is safe (for human and planet), but also just as user friendly as traditional sunscreen products. That is why we evaluate and improve our formula every year again, no exception this year. Mineral sunscreen In our sunscreen we use a non-nano zinc oxide based UV-filter (if you want to learn more about UV filters you can do that here). Zinc oxide is a mineral that creates a protective layer on top of the skin that reflects harmful UV radiation. You can compare it to a mirror! Because zinc oxide does not penetrate the skin, but stays on top, chances of an allergic reaction are minimal and it offers immediate protection. Annually 14 million kilograms of sunscreen ends up in the ocean. Oxybenzone and octinoxate based UV filters are proven to be harmful to coral reefs. That’s why we stay away from these, and all ingredients that are a potential risk, and we chose to create a mineral sunscreen with a zinc oxide based UV filter. Zinc oxide has many advantages, but there is one disadvantage: it can make the skin a little dry. This is exactly why it’s the main ingredient in our zinc cream which helps with diaper rash! To make sure the amount of zinc oxide in our sunscreen does not get too high we always add a booster made out of pongamia seeds. This booster enhances the power of the zinc oxide, so we can keep the amount of zinc in our sunscreen to a minimum. Our changed formula As we said before, mineral sunscreen is not always the most user friendly. It can be a bit harder to apply and can leave a white cast on the skin. It’s a compromise you have to make in exchange for a product that offers immediate protection and is mild for (sensitive) skin. But we hope to reduce this compromise a little every year. That’s why, in the last years, we worked on easier application and less white cast. This year we added a second booster. This booster is made from a new generation (non-mineral) UV filter: bis-Ethylhexyloxyphenol Methoxyphenyl Triazine. This UV filter is lab-made, but does not penetrate the skin and offers protection from the outside. Based on our current research, there are no documented effects on marine life due to this ingredient. The UV filter bis-Ethylhexyloxyphenol Methoxyphenyl Triazine is already being used in The Netherlands, but the combination with our mineral zinc oxide based UV filter is unique! By combining the zinc oxide with the booster we can guarantee a high quality SPF and a safe sun experience for you and your family! But wait, does this mean that our new formula is better than last years? Not necessarily. It just depends on how you look at it. Both formulas do exactly as promised: immediate and good protection against the sun. The yearly improvements make our sunscreen easier to apply and more nourishing. Also this year. Let us know what you think! We know for sure that all our sunscreen protects as promised, because they all passed their tests. Woohoo! We let the testing be done by an independent lab, specialised in mineral sunscreen. Just so you know it’s real good stuff.
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A sunny collaboration: Naïf and the Huidfonds join forces
That we find sun protection important, that should be clear. And now we're taking another step further in our mission to protect everyone from the sun. We are proud to tell you that we have officially become partners with the Skin Foundation. Together we will work over the next three years to raise more awareness about the importance of sun protection by spreading the message: protect, cover and apply. With this partnership we want to help parents and caregivers protect themselves and their kids well against the harmful effects of the sun. And that goes beyond just applying sunscreen! We hope to give parents more awareness, knowledge and tools on how to safely enjoy the sun, so they can confidently look forward to summer. "At Naïf our mission has always been to help parents take good care of their children, without worries. The Skin Foundation shares this vision, and together we want to raise awareness about the fact that good sun protection is more than just applying sunscreen. It's about a combination of protecting, covering and applying. By incorporating these aspects into parenting, we're working towards healthier skin in the long term." - Jochem Hes, one of the founders of Naïf.Protect, cover and applyEarly learned, long remembered. And that's why we will provide families over the next three years, together with the Skin Foundation, with information and mineral sun products with high protection and without setting time. This way children learn from a young age how important responsible sun exposure is.And that goes beyond just sunscreen. Because shade and covering the skin also help against the harmful effects of the sun, and there isn't always enough attention for that. "It's fantastic that Naïf, an organization with a commercial interest in selling sunscreen, feels the social responsibility to commit itself to the total prevention message." - Marijne Landman of the National Skin Foundation.The National Skin FoundationThe Skin Foundation has been there for almost 25 years for people with a skin condition. Their mission: prevent skin conditions and improve the lives of people with a skin condition. Skin cancer prevention is one of the focus points of the National Skin Foundation. A good cause with an important mission. With the Sun Covenant - an initiative of the National Skin Foundation as part of #StopSkinCancer - the Skin Foundation aims to ensure that the advice "protect, cover and apply" is actively used by various organizations such as schools and sports clubs with their target audience. This is always about a combination of 'seek the shade', 'put something on' and 'apply sunscreen'.And now we, as the first sunscreen brand, join the Sun Covenant! A special mission where we will work hard to create more knowledge and awareness about safe sun exposure. This way we hope to contribute to a generation with healthy and protected skin.
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